National and state borders are opening up. The capacity and temptation to travel are being recognised and are being deployed and enjoyed.
Above all, in commerce, people are greeting, meeting, interacting and sharing. Receipt of invitations to participate ensures positive reactions, attitudes and perceptions. People want to get involved.
Measured hesitancy persists. It is reasonable for sensitivity to the prospects of further disruptions, and for distractions to return.
REALITY CHECK
Resilience is the ability to return to the original state. It is probable that many entities, economies, communities, distribution networks and brands will not seek, or have the ability to return to the pre-pandemic era, which ceased in February 2020.
To re-establish a robust presence will involve lead-times. Empty supermarket shelves will not be corrected for at least four, and possibly six weeks.
Readily available stock of new vehicles will not evolve for possibly six months.
Variable supply-chain, logistics, geo-political, labour, skills and inventory circumstances will, individually and collectively, retain a degree of volatility, apprehension and risk in the marketplace.
Coming together, facilitating open discourse, establishing mutually beneficial collegiate arrangements and initiating collaborative actions will create their own momentum. Sustained momentum will be an essential pre-requisite for optimum productivity. Enhanced margins and profitability will be natural consequences.
It just takes time, engagement, communication and a little self-belief.
We at Marketing Focus are witnessing the processes and financial outcomes from an increasing schedule of customised keynote addresses to select targeted audiences, hosted by manufacturers, distributors and professional association executives who are keen to leverage the prevailing, latent (that is, unfulfilled) potential into reality.
Get started. Get together. And, get those business opportunities.
Barry Urquhart
Marketing Focus
M: 041 983 5555
E: urquhart@marketingfocus.net.au