Clarity and decisiveness are what society, commerce and people want and value. In the COVID-19 infected economy uncertainty and change prevail.
The immense chasm which exists between those two sets of pillars impinges upon and stifles confidence, capital investments and expenditure.
Guesses, at present overwhelm considered projections, forecasts and budgets.
Volatility, variability and procrastination become the norm, and sadly, the expected.
The steadying hand of strong, assertive leadership, conspicuously absent in numerous nations, placates anxiety, emotions and apprehensions.
Clarity, of mind and in communications, facilitates decisiveness. Confidence mounts. Commitment to decisions, processes and outcomes are a natural and progressive consequence.
In a figurative sea of turmoil, the calming waters which appear to envelope contemplative, objective leaders enable reasoned and reasonable courses to be charted. It is a settling sense of pacification.
In the eye of the storm – which is coronavirus – belief will overcome. Clarity, decisiveness and brevity are by nature short in supply and presence.
Less, shorter statements and exaltations are appealing, and will, in all likelihood, be effective.
It’s what the world needs now…
Barry Urquhart
Managing Director
Marketing Focus
M: 041 983 5555