Barry Urquhart is the Managing Director of Marketing Focus, a Perth based market research and strategic planning practice.
Barry is also the author of six books, including the two largest selling publications on service excellence in Australasia.
He is a regular commentator of consumer issues on ABC radio, is featured on a series of interview topics on “Today Tonight”, recorded a monthly segment for the airline in-flight audio program “Strictly Business” and contributes articles to 47 magazines throughout the world.
Barry Urquhart is a former lecturer in Marketing and Management at the Curtin University of Technology and has degrees in marketing, political science and sociology.
